Financial Leverage
Financial leverage is the use of borrowed money (debt) to finance the purchase of assets with the expectation that the income or capital gain from the new asset will exceed the cost of borrowing. In most cases, the provider of the debt will put a limit on how much risk it is ready to take and indicate a […]
What is Emotional Spending?
The buying factors that affect our (emotional) purchase decisions are highly personal such as love, sentiment, envy, pride, entertainment, and vanity. We will talk more about this later. In an emotional purchase, the real need does not necessarily come into play in the first place. The emotions come from external sources, like influencers, that create […]